BA (Hons) Business and Marketing (Top-up)

Top up your existing qualifications to an accredited top-ranked UK University degree

The University

About the University

Founded in 1965, the University of Essex is a public university accredited by British Royal Charter, with 3 campuses in Essex, UK.

With more than 13,000 students from 130 countries, Essex graduates develop a genuine world view.

 

  • Experienced – University of Essex high quality online courses are delivered through the “University of Essex Online” since 2007.
  • High quality – Rated “Gold” in the Government’s Teaching Excellence Framework (TEF). 教學品質評選中獲得金獎,證明大學的教學品質在英國各高等學府中屬於最高級別。
  • Top UK University quality and support
    • Courses are available to both UK and international students, which enable you to benefit from a flexible approach to study, while maintaining the quality and support you would expect from a top UK University.
    • The structured online programmes allow you to study for your degree in a unique virtual learning environment and still have access to all the support and facilities you would expect to receive on campus.
  • Study at your own place. Graduate on-campus at UK.
    • No travelling.  You can study at your own pace from anywhere; at work, at home or on the move.  Everything is done online.
    • You will be invited to attend a Graduation Ceremony at the University of Essex campus in Colchester after fulfilled award requirements.

List of Online Programmes on Offer

To find out more about the University and online courses on offer, please click here.

Recognition

Accreditation, Recognition, Ranking

  • University of Essex is a recognized British University.
    Source: www.gov.uk/check-a-university-is-officially-recognised/recognised-bodies
  • 中國教育部 – 認證資料
    Ministry of Education of the People’s Republic of China – Accreditation Information
    (請按此 Please click here)
  • Ranked Top 22 in UK (Times Good University Guide 2018).
  • Ranked 2nd Most International University in the UK and 18th in the World (Times Higher Education World University Ranking 2017).
  • Ranked 8th for overall satisfaction among all UK universities (NSS2015).
    Source: www.timeshighereducation.com/features/national-student-survey-2015-overall satisfaction-results-full
  • Association of Commonwealth Universities (ACU): Member
  • 90% for overall student satisfaction in the 2018 National Student Survey
  • Notable Alumni: Dr Oscar Arias Sanchez (Nobel Peace Prize, President of Costa Rica), Sir Christopher Pissarides (Nobel Economist Prize)
More Professional Rankings
Criminology 7th Times and Sunday Times Good University Guide 2018
Economics (research excellence) Top 5 Research Excellence Framework 2014
History of Art 5th Complete University Guide 2018
Marketing Top 25 Complete University Guide 2018
Politics and International Studies (research excellence) 1st Research Excellence Framework 2014
Sociology (research excellence) Top 20 Research Excellence Framework 2014
The Award

About the Award

Awarding Body: University of Essex, UK

  • Graduates will be issued with the same University of Essex degree award certificate.
  • There is no mention of online study on the University of Essex degree certificate.

Graduation ceremony:

You will be invited to attend a graduation ceremony at the University of Essex campus in Colchester after fulfilled award requirements.

The Program

About the Program

This 100% online and part-time BA (Hons) Business and Marketing (Top-up) allows students who have previously completed a Foundation Degree or HND (or equivalent) in a Business related field to top up their existing qualification and achieve a specialised BA Business and Marketing degree from a top UK university.

Developed by subject experts, the course provides students with a coherent study of business management and marketing activities within the context of an increasingly globalised environment. The topics covered also equip students with a broad knowledge of the key aspects of business and marketing as they apply to a range of business sectors.

Suitable for anyone wishing to pursue a career in business, and marketing in particular, this course will enable students to study areas such as the global business environment, business strategy, international marketing strategy and eBusiness and marketing.

Program structure

The BA (Hons) Business and Marketing (Top-up) is made up of the following modules and, upon completion, is equal to a total of 120 credits.

Core modules

  • International Marketing Strategy (15 credits)*
  • Business Strategy (15 credits)*
  • Global Business Environment (15 credits)*
  • Marketing Research (15 credits) *
  • Advanced Business Project (30 credits)*

Option modules (choose 2 of the followings)

  • eBusiness and Marketing (15 credits)
  • Services Marketing (15 credits)
  • Business Law (15 credits)

* These modules are core and must be passed in order to achieve the award.

Duration

About 16 months, depending on your own study pace, study options chosen and module availability.

Remark:

– Study duration of 15-credit module: 9 weeks.

– Study duration of 30-credit module: 18 weeks.

Language Medium:

English

Delivery Mode:

Online

Learning & Support

Introduction

Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.

All of the online courses have an indicative study duration which is a guide to how long your course will take to complete. The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability. It’s possible to complete your studies faster than the indicative course duration by doubling up on modules at certain times; however, minimum study durations do apply.

All of the courses have regular start dates throughout the year.  The academic year is organised into modules, typically with a one- or two-week break between modules and a structured three-week break for the Christmas period. Students will receive a course timetable during the application process.

Teaching methods and style

The university utilise a virtual learning environment instead of a traditional campus to deliver the courses. The system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials.

This learning platform allows both students and tutors to actively take part in real-time conversations and you can listen to, and view, live lectures and seminars over the internet. All courses are delivered in English only.

You are supported throughout your course by a dedicated Student Adviser and have the opportunity to regularly interact with fellow students and your tutor. To ensure you receive the support you need from your tutor, the University cap class sizes at 20 students.

Support

  • Student Advisers: All students have a personal Student Adviser who is their first contact point, mentor; provide support and guidance.
  • Experienced Module Tutors: The online tutors have vast experience of delivering both traditional campus and online.
    • They will be in regular contact with students throughout the course, via online virtual learning platform which.
    • Question and answer sessions: They will lead the class by delivering seminars, posting lessons and assignments, answering questions.
    • Feedback on coursework: The virtual learning environment will also be used to mark assignments and provide feedback on coursework.
    • Responding to your questions by phone or email: There is also the opportunity to have regular contact with tutor by telephone and e-mail as you progress through your course and to interact with other students on the programme through online forums.
  • Additional Resources: You will have access to a number of resources to complement your studies via virtual learning platform, such as online libraries, which will enable you to access on-line journals, databases and e-books.
Assessment

Assessment:

An assignment-based assessment approach is adopted, instead of exams.

All of your work is uploaded via the online learning platform where your tutor has direct access to assess it.

You are always aware of your current provisional grade right from the start of the programme, allowing you to evaluate the success of your current study methods and clearly identify areas to improve.

The University believe that this transparency gives you the information you need to make the most of your course. We achieve this by:

  • showing your marks clearly in your gradebook, which can be viewed whenever you log onto the learning platform
  • the rapid turnaround of work assessed to ensure that your gradebook is always up to date
  • assessing your work throughout the module rather than waiting for end of year exams
  • ensuring you have regular contact with your Student Adviser
  • the simplicity and transparency in the design of our assessment criteria
Career Prospect
Entry Requirements

Entry Requirements

Academic requirement :

  • A relevant UK Level 5 HND Higher Diploma, or equivalent qualifications, for example:
    • AQF Level 6 Advanced Diploma
    • HKQF Level 4 Higher Diploma/Associate Degree
    • recognized relevant professional qualifications

English language proficiency requirement:

  • IELTS 6.0, or equivalent, or
  • pass the University online admission English test

Credit Transfer / Exemption

Credit for prior learning and credit for current competencies will be granted to eligible applicants.
Credit will be considered on a case-by-case basis and may be offered for equivalent level studies.

Application Status:
Open

Programme information is correct at time of publish. The University reserves the right to make variations to the programme schedules, contents, information and fees without notice.
It is a matter of discretion for individual employers to
recognise any qualification to which this course may lead.

Enquiries

For detailed information on the course and application procedures, please contact us
by phone at 3482 8241 / 3482 8251; or
by email at info@i-success.org; or
click here to submit your enquiries online.

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